In Oregon, commercial fishing is estimated to contribute $544 million in income and 10,000 jobs per year to coastal communities. However not all fisheries are reaching their allocated quotas for catch. In 2017, 187.6 million pounds of non-whiting groundfish trawl quota worth $67 million was not attained, nearly three times the actual landings of 55.4 million pounds, which were worth $36.4 million in ex-vessel revenue. Increasing attainments of underutilized fish stocks could help diversify, stabilize, and enhance income, jobs, and overall community benefits. The “non-whiting” groundfish trawl fleet only catches 25% or less of their annual quotas of flatfish, rockfish, roundfish, cartilaginous fish, and other species. There are complex issues keeping this fleet from reaching its allocations including geopolitical market constraints, bycatch issues, inflexible regulations and lack of processing and port infrastructure. This research focused on estimating the significance of these unrealized economic benefits, in terms of jobs and income, of the “non-whiting” groundfish trawl fishery’s unutilized quota. This research estimates the potential unrealized economic benefits of full attainment of trawl quotas to West Coast coastal communities. The goal of this research is to serve as catalyst to strengthen collaboration between regulators, NGO’s, industry, and researchers so that they might work together to better address issues in this fishery.