Approval seeking motivation : a determinant of conformity to group norms inconsistent with personal values Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/w95054559

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  • This study was designed to assess the effects of approval seeking motivation and social cost upon conformity to group norms which were inconsistent with personal values. Utilizing the Asch conformity paradigm, 321 subjects were exposed to a group opinion which was contradictory to one of their personal values. The results produced several conclusions: (1) approval motivation is an important determinant of conformity with approval motivated individuals yielding to social pressure significantly more than low approval seekers, (2) low approval seekers are value affirming but values tend to have reduced validity as guides for the behavior of high approval seekers, (3) high approval seekers are vulnerable to social cost while low approval seekers are not, (4) awareness of the value in question does not increase resistance to conformity pressures, and (5) significant differences exist in value structures between high and low approval seekers. These findings were integrated into theories of prejudice, social movements, authoritarianism, and existential courage. The results also raised questions as to areas of possible future research.
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  • File scanned at 300 ppi (Monochrome) using ScandAll PRO 1.8.1 on a Fi-6770A in PDF format. CVista PdfCompressor 5.0 was used for pdf compression and textual OCR.
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  • description.provenance : Approved for entry into archive by Patricia Black(patricia.black@oregonstate.edu) on 2013-10-24T21:32:28Z (GMT) No. of bitstreams: 1 MartinHarryJ1977.pdf: 646949 bytes, checksum: fb123ca1f64db59a92c4a13b1d3dce97 (MD5)
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