Innovators and non-innovators in furniture purchase compared on their creativity, change orientation, and social participation Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/wm117s698

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  • The study determines and compares the characteristics of innovators (defined as purchasers of wood furniture of similar line, curve, mass, function, and cost). Null hypotheses were written predicting that there would be no difference between innovation in purchase of furniture and age, creativity, social participation, socio-economic level, exposure to mass media, and change orientation. The sample consisted of those who purchased contemporary plastic furniture or similar furniture made of wood from the two stores who carried such furniture in a city of 400, 000 people located in the Pacific Northwest. A questionnaire containing a measure for each variable was mailed to each member of the sample. The data were analyzed by the chi square, z test, t test, and simple correlations. Creativity was found to be significantly related to innovativeness in the purchase of furniture. No significant relationship was found between innovativeness and the age of the consumer, social participation, socio-economic level, exposure to mass media, or change orientation. Further study is recommended utilizing a larger sample, and investigating the diffusion of another type of project.
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  • File scanned at 300 ppi (Monochrome) using Capture Perfect 3.0 on a Canon DR-9050C in PDF format. CVista PdfCompressor 4.0 was used for pdf compression and textual OCR.
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