Graduate Thesis Or Dissertation
 

High-context and low-context cultures: value system variations for American and Japanese university students and their resultant communication patterns

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  • This exploratory investigation focused on the validity of the concepts of high-context and low-context as a meaningful and powerful construct for examining cultural differences. Specifically, American and Japanese value differences and communication patterns were examined. The study tested the hypotheses that Japanese students would rank high-context group orientation values higher than American students, and American students would rank low-context individual values higher than Japanese students. Other value differences and similarities were explored. The data were collected from American university students and Japanese university students. Subjects were drawn from Oregon State University for American students, and from Aoyama Gakuin University in Tokyo for Japanese students. Statistical analysis of rank order data showed Japanese university students ranked highly on group orientation values, supporting the first hypothesis, while American university students ranked highly on individual orientation values, supporting the second hypothesis. The general results of this exploratory study were interpreted as supporting Hall's concepts of high-context and low-context cultural differences.
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