Graduate Thesis Or Dissertation
 

Effectual Entrepreneurship and its Application to a Microfluidics R&D Startup

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/x920g018m

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  • An inventor seeks to leverage his unique means in order to create and commercially exploit new technologies. Until new technologies are sufficiently developed, they have the theoretical potential for commercial exploitation in a wide range of markets. Those opportunities are limited by physical bounds that are often only discovered through costly development. Developing a new technology for all potential markets is impractical, so focusing development efforts is necessary. Large product development firms often predict the technology performance, and then execute a plan to exploit the greatest predicted financial opportunity. However, many small product development firms avoid such high-risk and high-stakes projects for a number of reasons. Fortunately, effectual entrepreneurship provides a proven alternative methodology to prediction-based methods that is favored by many expert entrepreneurs and small product development firms, especially under conditions of high uncertainty. In this thesis, effectual entrepreneurship is described in general and specifically to R&D, and prescribed for guiding a microfluidics R&D startup. This approach aligns the interests and means of collaborative stakeholders as they co-create new technologies and markets.
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Déclaration de droits
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  • 2017-08-07 to 2018-12-17

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