Apparel Brand Perceptions : An examination of consumers’ perceptions of six athletic apparel brands

Honors College Thesis

Pubblico Deposited

Citeable URL: https://ir.library.oregonstate.edu/concern/honors_college_theses/2n49t663p

Descriptions

Attribute Name	Values
Creator	Conway, Katelyn
Abstract	Brands are becoming more relevant in today’s society, especially in order to differentiate among competitors and in the eyes of the consumer. As a result of this relevance, it is becoming increasingly more difficult to maintain a strong brand perception among consumer markets. Therefore, it is fundamental for brands to understand how consumers perceive them and if this aligns with how brands want to be perceived. The purpose of this thesis is to understand the importance of branding and brand perception. An online survey was conducted to determine the perception of six apparel companies regarding ten characteristics. Key Words: Athletic brands, consumer perceptions
License	All rights reserved
Resource Type	Honors College Thesis
Date Available	2017-08-23T20:15:58+00:00
Date Issued	2017-06-15
Degree Level	Bachelor's
Degree Name	Honors Bachelor of Science (H.B.S.)
Degree Field	Merchandising Management
Degree Grantor	Oregon State University
Commencement Year	2017
Advisor	Mullet, Kathy
Non-Academic Affiliation	Oregon State University. Honors College
Dichiarazione dei diritti	In Copyright
Publisher	Oregon State University
Peer Reviewed	No
Language	English [eng]
Replaces	http://hdl.handle.net/1957/61777

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