- Recent years have been marked with increasing rates of corporate scandals, environmental disasters, and unfair labor practices, drawing attention to the importance of corporate social responsibility (CSR). Despite increasing efforts in CSR, past research has shown increased levels of mistrust and skepticism from consumers towards business. Furthermore, the very issues that CSR aims to solve are seen on the rise.
This paper explores the motivation for companies to engage in corporate social responsibility (CSR) to understand how CSR can be made better. Two approaches – the business case and the moral case – are evaluated. This research finds that several limitations exist for the business case, making it inhibit CSR’s impact and being more self-serving for the business rather than society serving. I find that a values-driven approach to CSR can be used to fill the gap where the profits-driven approach falls short and improve CSR efforts. This research follows a theoretical framework and further empirical research will be beneficial in testing these ideas.