Honors College Thesis
 

The Challenges Faced by Entrepreneurs While Trying to Innovate Using Public Display of Music Rights

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https://ir.library.oregonstate.edu/concern/honors_college_theses/wd375z08v

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  • This study outlines the challenges an entrepreneur faces when trying to innovate using public display of music rights. Public display of music rights are the licenses an individual or business needs to play music for a group of people larger than your immediate family either inside your home or in public. As an aspiring entrepreneur myself, I attempted to take a product to market using public display of music rights and encountered significant challenges. Through my startup journey I documented my team’s struggles. Then I compared our struggles with those of others who have attempted to innovate in the music industry using public display of music rights. I found four significant challenges. The challenges include: the lack of a streamlined process for gaining public display of music rights, lack of education about what is allowed by rights holders which has encouraged businesses to use streaming services illegally, the need for an extremely large amount of capital to gain public display of music rights, and ethical issues regarding how far an entrepreneur is willing go to take a product.
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