Honors College Thesis

 

The Disruption and Product Life Cycle of the Vacation Rental Management Market in Sunriver, Oregon: A Microcosm into the Changing Industry Public Deposited

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  • This research project dives deep into the life cycle and multiple disruptions of the vacation rental management industry as whole, and specifically in Sunriver, Oregon. It uses primary research through interviews of dozens of professionals in the industry along with secondary research to outline the markets life cycle and disruption. It examines not only the life cycle but the various effects the different phases have on the industry. It closely looks at the disruption of the industry in its growth phase and how this caused a emergence of competitors that are now centralizing the market in its maturity phase. Close inspection into Sunriver, Oregon’s maturity phase shows that the majority of companies being bought out and going out of business are small, family-owned companies. Though this is unfortunate by looking at a regular industry’s lifecycle, these companies are usually the first to be consolidated during its maturity phase.
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