Using food distributors in the Northwest : a guide for new manufacturers Public Deposited

http://ir.library.oregonstate.edu/concern/open_educational_resources/3b5919092

Published December 2006. Please look for up-to-date information in the OSU Extension Catalog:  http://extension.oregonstate.edu/catalog

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  • Creating a new food product is exciting; selling it is challenging. The thrill of creating a new product often subsides once the task of developing sales becomes the priority. Sales can be one of the most arduous and emotional aspects of starting a new food company. Many new manufacturers hit the streets to make sales calls to retailers, only to be quickly rejected. There are many reasons why retailers aren’t interested: the product isn’t priced right, there isn’t enough demand, or they don’t want to deal with a small, start-up food business. To reduce expenses and simplify purchasing and delivery, many retailers prefer to deal with a distributor.
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