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https://ir.library.oregonstate.edu/concern/technical_reports/1n79h466t

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  • Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small sawmiller, as well as two examples of well-formulated marketing strategies from small wood product manufacturers.
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  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2010-02-19T22:53:13Z No. of bitstreams: 1 HansenCEO3.pdf: 1607461 bytes, checksum: 300a48486fa74c8417cd762bba53a672 (MD5)
  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2010-02-25T14:48:34Z (GMT) No. of bitstreams: 1 HansenCEO3.pdf: 1607461 bytes, checksum: 300a48486fa74c8417cd762bba53a672 (MD5)
  • description.provenance : Made available in DSpace on 2010-02-25T14:48:34Z (GMT). No. of bitstreams: 1 HansenCEO3.pdf: 1607461 bytes, checksum: 300a48486fa74c8417cd762bba53a672 (MD5) Previous issue date: 2010-02

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