Technical Report
 

HansenCEO3 - English.pdf

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https://ir.library.oregonstate.edu/concern/technical_reports/1n79h466t

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  • Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small sawmiller, as well as two examples of well-formulated marketing strategies from small wood product manufacturers.
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file details HansenCEO3.pdf 2017-07-06 Public Download