HansenCEO3 - English.pdf

Technical Report

Pubblico Deposited

Citeable URL: https://ir.library.oregonstate.edu/concern/technical_reports/1n79h466t

Descriptions

Attribute Name	Values
Creator	Hansen, Eric N.
Abstract	Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small sawmiller, as well as two examples of well-formulated marketing strategies from small wood product manufacturers.
Resource Type	Technical Report
Date Issued	2010-02
Dichiarazione dei diritti	Copyright Not Evaluated

Parents:

Thumbnail	Titolo	Data caricata	Visibilità	Azioni
	HansenCEO3.pdf	2017-07-06	Pubblico	Scaricare