Technical Report

 

The German publishing industry : managing environmental issues : a teaching case study Public Deposited

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Abstract
  • This case study describes the challenges that con-front the German publishing industry as it attempts to implement environmentally responsible purchas-ing of paper. German consumers are considered leaders in environmental awareness, and many actively sup-port environmental organizations. This case focuses on how industry and individual companies have responded to demands from both consumers and environmental organizations, what role stakehold-ers play in business decision making, and how envi-ronmental managers can affect company change. Cop-ies of the related teaching notes are available from the senior author (hansenen@frl.orst.edu).
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  • Hansen, Eric, Steve Lawton, and Stefan Weinfurter. 1999. The German Publishing Industry: Managing Environmental Issues, A Teaching Case Study. College of Forestry Case Study Series No. 2. Forest Research Laboratory, Oregon State University, Corvallis, Oregon.
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