Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/5138jf30t

Descriptions

Attribute NameValues
Creator
Abstract or Summary
  • In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of bar-coding products and services. The objectives for the student are to (1) evaluate the current market dynamics in the context of the position National Systems, Inc. occupies and (2) develop a strategic perspective on how the company can best take advantage of new market opportunities.
Resource Type
Date Available
Date Issued
Citation
  • Vlosky, Richard P. 2004. Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study. College of Forestry Case Study Series No. 5, Forest Research Laboratory, Oregon State University, Corvallis, Oregon
Academic Affiliation
Series
Keyword
Table of Contents
  • 3 Introduction -- 4 What is a Bar Code? -- 5 Why Do Retailers Require Bar Codes? -- 5 Accuracy of Keying In Prices and Product Data -- 5 Inventory control and management -- 6 Communication -- 6 Advertising -- 6 Marketing research data -- 6 Revenue and profits -- 6 Bar Coding in the Wood Products Industry -- 7 Bar Coding Technology: National Systems, Inc. -- 7 Operations and marketing -- 8 History and direction -- 8 Management -- 8 Description of current products -- 9 The current market space -- 10 Current Market Position -- 10 Industry structure -- 11 Niche Market -- 11 Current Strategic Environment for National Systems, Inc. -- 11 Product-Market Definition -- 11 Benefits offered -- 11 Customer groups -- 11 Substitution-in-use -- 11 Business Sector Prospects Analysis -- 12 Market Growth Rate -- 12 Competitive capability analysis -- 12 Competitive Environment -- 13 Threat of New Entrants -- 13 Bargaining Power of New Suppliers -- 13 Threat of Substitute Products or Services -- 13 Bargaining Power of Customers -- 13 Critical Issues -- 13 Demand issues -- 14 Desired Future Position -- 14 Strategic Advantages -- 14 Summary -- 15 Questions -- 16 Literature Cited
Rights Statement
Publisher
Language
Replaces
Additional Information
  • description.provenance : Made available in DSpace on 2009-12-22T22:36:51Z (GMT). No. of bitstreams: 1 FRL Case Study 5.pdf: 136765 bytes, checksum: 5cee7f63579ae2ec8df593882d6336da (MD5) Previous issue date: 2004-02
  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2009-12-22T22:36:51Z (GMT) No. of bitstreams: 1 FRL Case Study 5.pdf: 136765 bytes, checksum: 5cee7f63579ae2ec8df593882d6336da (MD5)
  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2009-12-22T19:46:45Z No. of bitstreams: 1 FRL Case Study 5.pdf: 136765 bytes, checksum: 5cee7f63579ae2ec8df593882d6336da (MD5)

Relationships

In Administrative Set:
Last modified: 07/06/2017

Downloadable Content

Download PDF
Citations:

EndNote | Zotero | Mendeley

Items