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Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study Public Deposited

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https://ir.library.oregonstate.edu/concern/technical_reports/5138jf30t

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  • In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of bar-coding products and services. The objectives for the student are to (1) evaluate the current market dynamics in the context of the position National Systems, Inc. occupies and (2) develop a strategic perspective on how the company can best take advantage of new market opportunities.
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  • Vlosky, Richard P. 2004. Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study. College of Forestry Case Study Series No. 5, Forest Research Laboratory, Oregon State University, Corvallis, Oregon
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  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2009-12-22T19:46:45Z No. of bitstreams: 1 FRL Case Study 5.pdf: 136765 bytes, checksum: 5cee7f63579ae2ec8df593882d6336da (MD5)
  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2009-12-22T22:36:51Z (GMT) No. of bitstreams: 1 FRL Case Study 5.pdf: 136765 bytes, checksum: 5cee7f63579ae2ec8df593882d6336da (MD5)
  • description.provenance : Made available in DSpace on 2009-12-22T22:36:51Z (GMT). No. of bitstreams: 1 FRL Case Study 5.pdf: 136765 bytes, checksum: 5cee7f63579ae2ec8df593882d6336da (MD5) Previous issue date: 2004-02

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