Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study

Technical Report

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Citeable URL: https://ir.library.oregonstate.edu/concern/technical_reports/5138jf30t

Descriptions

Attribute Name	Values
Creator	Vlosky, Richard P.
Abstract	In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of bar-coding products and services. The objectives for the student are to (1) evaluate the current market dynamics in the context of the position National Systems, Inc. occupies and (2) develop a strategic perspective on how the company can best take advantage of new market opportunities.
Resource Type	Technical Report
Date Available	2009-12-22T22:36:51+00:00
Date Issued	2004-02
Citation	Vlosky, Richard P. 2004. Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study. College of Forestry Case Study Series No. 5, Forest Research Laboratory, Oregon State University, Corvallis, Oregon
Academic Affiliation	Wood Science and Engineering College of Forestry
Series	College of Forestry case study series
Declaração de direitos	Copyright Not Evaluated
Publisher	Forest Research Laboratory, College of Forestry, Oregon State University
Language	English [eng]
Replaces	http://hdl.handle.net/1957/13724

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