CEO 3c ; Wood-based Entrepreneurs Toolkit: Public Relations Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/7h149q366

This is a publication of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University.

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  • McIsaac, John, and Eric Hansen. 2012. Wood-based Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach No. 3c, Forest Research Laboratory, Oregon State University, Corvallis. Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
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  • McIsaac, John, and Eric Hansen. 2012. Wood-based Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach (CEO) No. 3c, Forest Research Laboratory, Oregon State University, Corvallis.
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  • 1. Introduction....1 1.1 What is the practice of public relations?....1 2. How can PR help you?....3 2.1 Timing is Everything....3 2.2 Developing (and sticking to) Messages....3 3. Common PR Tools....4 3.1 Creating Good Relationships....4 3.2 Building Trust....4 4. Social media, traditional PR or both?....5 4.1 Something for Everyone....5 4.2 Social Media with Traditional Media....6 4.3 Social Media for Disseminating Soft News....6 5. Making PR Work for You....7 5.1 Develop a Coordinated Effort....7 5.2 Use Consultants and Firms....7 6. Appendix....8
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  • description.provenance : Made available in DSpace on 2012-05-16T19:09:46Z (GMT). No. of bitstreams: 1 CEO3cPR_FInal5_16.pdf: 1652523 bytes, checksum: ee96c303e08e84442699c4bd3a1acfc2 (MD5) Previous issue date: 2012-04
  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2012-05-16T19:09:46Z No. of bitstreams: 1 CEO3cPR_FInal5_16.pdf: 1652523 bytes, checksum: ee96c303e08e84442699c4bd3a1acfc2 (MD5)

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