Technical Report

 

Ten Lessons in Marketing--Lesson II : Assembling, inspecting, standardization Public Deposited

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Reprinted January 1940. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog:  http://extension.oregonstate.edu/catalog

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  • In our first lesson we had a glimpse of the skilled machinist in the Ford factory spending his life making one small fragment of a Ford car. We also saw that he and his family were well fed, adequately clothed, and comfortably housed; and that they were using a great variety of commodities produced by many different people, and coming from many widely separated states and foreign countries. In this lesson we shall begin our study of the steps in the marketing process through which our machinist and thousands of other people who live in cities get their supplies of food and clothing.
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