CEO 3d ; Wood-based Entrepreneurs Toolkit: New Product Development Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/9c67wn25x

This is a publication of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University.

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  • Hansen, Eric. 2013. Wood-based Entrepreneurs Toolkit: New Product Development. Contributions in Education and Outreach No. 3d, Forest Research Laboratory, Oregon State University, Corvallis. Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
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  • 1. Introduction................................................................................................1 1.1 Determine Customer Wants...............................................................1 1.2 The Total Product.................................................................................2 2. Making Product Development Systematic..............................................3 3. Idea Generation...........................................................................................5 4. Screen Ideas/Preliminary Assessment.....................................................6 5. Concept Definition, Testing, and Analysis..............................................7 6. Technical Development of the Product and Marketing Planning...........................................................................9 7. Test Marketing...........................................................................................10 8. Market launch...........................................................................................11 9. Summary....................................................................................................12 Other Sources of Information................................................................12
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