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Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study Public Deposited

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https://ir.library.oregonstate.edu/concern/technical_reports/c247ds52g

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  • In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.
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  • Hansen, Eric. 2004. Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study. College of Forestry Case Study Series No. 4, Forest Research Laboratory, Oregon State University, Corvallis, Oregon.
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  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2009-12-22T19:39:13Z No. of bitstreams: 1 FRL Case Study 4.pdf: 372844 bytes, checksum: 06bf607b306311aecf18f76914464278 (MD5)
  • description.provenance : Made available in DSpace on 2009-12-22T22:27:29Z (GMT). No. of bitstreams: 1 FRL Case Study 4.pdf: 372844 bytes, checksum: 06bf607b306311aecf18f76914464278 (MD5) Previous issue date: 2004-02
  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2009-12-22T22:27:29Z (GMT) No. of bitstreams: 1 FRL Case Study 4.pdf: 372844 bytes, checksum: 06bf607b306311aecf18f76914464278 (MD5)

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