Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/c247ds52g

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  • In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.
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  • Hansen, Eric. 2004. Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study. College of Forestry Case Study Series No. 4, Forest Research Laboratory, Oregon State University, Corvallis, Oregon.
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Table of Contents
  • 2 List of Figures -- 4 Introduction -- 4 Sustainable Forestry-- 5 The Role of Environmental Groups -- 6 Environmental Marketing -- 7 Forest Certification -- 9 Willamette Industries, Inc. -- 9 Study Results -- 9 Marketplace Development -- 10 Demand -- 11 Supply -- 11 Competition -- 11 Communicating with Customers -- 12 Supply Strategies -- 13 Customer Strategies -- 13 Product Strategies -- 14 Competitive Advantage -- 15 Situation Summary -- 15 Case Assignment -- 15 Literature Cited -- 17 Appendix: Willamette Industries, Inc.—Environmental Policy -- 17 Forest Stewardship -- 17 Compliance
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  • description.provenance : Made available in DSpace on 2009-12-22T22:27:29Z (GMT). No. of bitstreams: 1 FRL Case Study 4.pdf: 372844 bytes, checksum: 06bf607b306311aecf18f76914464278 (MD5) Previous issue date: 2004-02
  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2009-12-22T22:27:29Z (GMT) No. of bitstreams: 1 FRL Case Study 4.pdf: 372844 bytes, checksum: 06bf607b306311aecf18f76914464278 (MD5)
  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2009-12-22T19:39:13Z No. of bitstreams: 1 FRL Case Study 4.pdf: 372844 bytes, checksum: 06bf607b306311aecf18f76914464278 (MD5)

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