Technical Report

 

Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study Público Deposited

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https://ir.library.oregonstate.edu/concern/technical_reports/c247ds52g

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  • In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.
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  • Hansen, Eric. 2004. Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study. College of Forestry Case Study Series No. 4, Forest Research Laboratory, Oregon State University, Corvallis, Oregon.
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