- Creative projects at the interface of science and art can be appealing to both science-interested and art-interested audiences. They therefore present a unique opportunity to connect with cultural and learning identities of a wide range of people, and to preach beyond the already-interested and science-engaged “choir” that make up a significant proportion of science museum attendees and consumers of science media.
Guerilla Science develops live events that bring scientists into face-to-face contact with the public as part of imaginatively designed immersive story worlds, often co-designed with artists (e.g. sound artists, performance artists, food and experience designers and visual artists), that take place in the places and spaces where science is least expected, for example music and arts festivals, disused urban spaces, and nightclubs. Its primary target audience are young adults who do not see science as being for them. Since its inception in 2008, Guerilla Science has reached over 100,000 members of the public, worked with over 300 scientists and artists, and been featured in publications like The New Yorker, Guardian, BBC, and Vice.
- O’Connell, K., Keys, B., & Storksdieck, M. (2018): Getting to Know Guerilla Science Participants: Evaluating Unexpected and Unusual Science Encounters. Technical Report. Corvallis, OR: Oregon State University.