CEO 3e ; Wood-based Entrepreneurs Toolkit: Finding Market Information Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/gf06g3121

This is a publication of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University.

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  • Hansen, Eric, and Nizam Salim. 2014. Wood-based Entrepreneurs Toolkit: Finding Market Information. Contributions in Education and Outreach No. 3e, Forest Research Laboratory, Oregon State University, Corvallis. This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
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  • 1. Introduction.........1 2. What type of information do I need?........1 3. How to approach and organize information......2 3.1 Macro environment......3 3.1.1 Demand......3 3.1.2 Supply......4 3.1.3 Other macro environment.....5 3.2 Micro environment......6 3.2.1 Competitors......6 3.2.2 Distribution......6 3.2.3 Customers or consumers?......7 3.3 Information sources for micro and macro environments......7 4. Conclusion......8
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