Technical Report
 

Developing markets for certified forest products : a teaching case study of Collins Pine Company with background notes

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https://ir.library.oregonstate.edu/concern/technical_reports/ms35t887v

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  • Although forest products marketing courses are common in forestry curricula, the set of teaching materials available to support instructors is very limited. For those wishing to use the case method, very few up-to-date marketing case studies are specific to the forest products industry. This publication provides an example of one based on Collins Pine Company of Portland, Oregon. In the early 1990s, the company committed itself to third-party certification of its forests and began marketing certified forest products. The case examines the company and its efforts in developing markets for certified products, and asks students to formulate their own plan for enhanced market development for the company. A set of teaching notes to facilitate the use of the case is available from the senior author (hansenen@frl.orst.edu).
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  • Hansen, Eric, and John Punches. 1998. Developing Markets for Certified Post Products: A Teaching Case Study of Collins Pine Company with Background Notes. College of Forestry Case Study Series No. 1, Forest Research Laboratory, Oregon State University, Corvallis.
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