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Wood-based Entrepreneurs Toolkit: Communicating Effectively With Your Customers Public Deposited

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https://ir.library.oregonstate.edu/concern/technical_reports/rf55z809t

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  • Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is provided for your own communication planning.
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  • Hansen, Eric, and and John McIsaac. 2012. Wood-based Entrepreneurs Toolkit: Communicating Effectively with your Customers. Contributions in Education andOutreach No. 3b, Forest Research Laboratory, Oregon State University, Corvallis.
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  • description.provenance : Made available in DSpace on 2012-02-25T16:41:35Z (GMT). No. of bitstreams: 1 CEO3b.pdf: 3673492 bytes, checksum: b6ac5ad82efecb735e7a1f3b4c9ad98f (MD5)
  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2012-02-25T16:41:34Z No. of bitstreams: 1 CEO3b.pdf: 3673492 bytes, checksum: b6ac5ad82efecb735e7a1f3b4c9ad98f (MD5)
  • This is a publication of the College of Forestry/Forest Research Laboratory and of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University.

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