Wood-based Entrepreneurs Toolkit: Communicating Effectively With Your Customers

Technical Report

Public Deposited

Citeable URL: https://ir.library.oregonstate.edu/concern/technical_reports/rf55z809t

Descriptions

Attribute Name	Values
Creator	Hansen, Eric McIsaac, John
Abstract	Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is provided for your own communication planning.
Resource Type	Technical Report
Date Available	2012-02-25T16:41:35+00:00
Date Issued	2012-02
Citation	Hansen, Eric, and and John McIsaac. 2012. Wood-based Entrepreneurs Toolkit: Communicating Effectively with your Customers. Contributions in Education andOutreach No. 3b, Forest Research Laboratory, Oregon State University, Corvallis.
Academic Affiliation	College of Forestry
Series	Contributions in Education and Outreach (CEO)
Subject	Forests and forestry -- Research -- Oregon Contributions in education and outreach
Rights Statement	In Copyright
Publisher	Corvallis, Or. : Forest Research Laboratory, College of Forestry, Oregon State University
Language	English [eng]
Replaces	http://hdl.handle.net/1957/28001

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