Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/t722h933s

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  • In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained in the context of a consultant’s report. Several factors are contributing to the company’s loss of market share, including the superior performance of wood I-joists and problems with the quality of solid sawn lumber. Students are asked to develop a set of recommended actions for the case company.
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  • Hansen, Eric, and Robert Smith. 2001. Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study. College of Forestry C ase Study Series No. 3, Forest Research Laboratory, Oregon State University, Corvallis, Oregon.
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Table of Contents
  • 3 Introduction 3 Background 4 Tried and True Lumber, a Portland Company 4 Overview of the Wood I-Joist Sector 4 History of I-Joist Use 5 Production, Market Share Development, and Expected Trends 6 Strategies of the Engineered Wood Association 6 Promotion Strategies of WIJ Manufacturers 7 Comparisons of Softwood Lumber with Engineered Wood Products 9 Consultant’s Preliminary Findings: California Personal Interviews 9 Loss of Market Share for Solid Wood 10 Promotion by the WIJ Industry 10 Attribute Ratings 10 Product Standard Attribute Ratings 11 Impact of a Product Standard 12 Perceptions of Installed Costs 12 Summary 12 Assignment 13 Literature Cited
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  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2009-12-22T18:34:49Z (GMT) No. of bitstreams: 1 FRL Case Study 3.pdf: 329397 bytes, checksum: 4e2134a59832ac5af557f5a215244e59 (MD5)
  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2009-12-22T18:25:54Z No. of bitstreams: 1 FRL Case Study 3.pdf: 329397 bytes, checksum: 4e2134a59832ac5af557f5a215244e59 (MD5)
  • description.provenance : Made available in DSpace on 2009-12-22T18:34:49Z (GMT). No. of bitstreams: 1 FRL Case Study 3.pdf: 329397 bytes, checksum: 4e2134a59832ac5af557f5a215244e59 (MD5) Previous issue date: 2001-05

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