CEO 3a ; Wood-based entrepreneurs toolkit : strategic marketing Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/vd66w032w

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  • Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small sawmiller, as well as two examples of well-formulated marketing strategies from small wood product manufacturers.
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  • Hansen, Eric. 2010. Wood-based Entrepreneurs Toolkit: Strategic Marketing. Contributions in Education and Outreach No. 3a, Forest Research Laboratory, Oregon State University, Corvallis.
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Table of Contents
  • 1.Introduction...1 2.What is strategic marketing?...2 2.1 Marketing strategies...2 2.2 Marketing structures...6 2.3 Marketing functions...7 2.4 Marketing action plans...8 3. Common pitfalls...9 4. How do I implement strategic marketing?...9 5. Appendix...10 6. Further reading/resources...11
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  • description.provenance : Made available in DSpace on 2010-02-25T14:48:34Z (GMT). No. of bitstreams: 1 HansenCEO3.pdf: 1607461 bytes, checksum: 300a48486fa74c8417cd762bba53a672 (MD5) Previous issue date: 2010-02
  • description.provenance : Approved for entry into archive by Linda Kathman(linda.kathman@oregonstate.edu) on 2010-02-25T14:48:34Z (GMT) No. of bitstreams: 1 HansenCEO3.pdf: 1607461 bytes, checksum: 300a48486fa74c8417cd762bba53a672 (MD5)
  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2010-02-19T22:53:13Z No. of bitstreams: 1 HansenCEO3.pdf: 1607461 bytes, checksum: 300a48486fa74c8417cd762bba53a672 (MD5)

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