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Wood-based entrepreneurs toolkit : strategic marketing

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https://ir.library.oregonstate.edu/concern/technical_reports/vd66w032w

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  • English and Spanish versions available.
  • Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principles of strategic marketing, illustrated throughout with examples drawn from the marketing strategy developed by a small sawmiller, as well as two examples of well-formulated marketing strategies from small wood product manufacturers.
  • La mercadotecnia integra las varias funciones de una compañia para captar mercados específicos para poder satisfacer las necesidades de los clientes y también ayuda a crear relaciones con esos clientes. Este documento hace énfasis en los principios clave de la estrategia de mercadeo, ilustrados con ejemplos sacados de la estrategia de mercadeo desarrollada por un pequeño aserradero, y dos buen ejemplos de estrageias de mercadotecnia de pequeños productores de productos madereros.
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  • Hansen, Eric. 2010. Wood-based Entrepreneurs Toolkit: Strategic Marketing. Contributions in Education and Outreach No. 3a, Forest Research Laboratory, Oregon State University, Corvallis.
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