CEO 3h ; Wood-based Entrepreneurs Toolkit: Pricing Your Products and Services Public Deposited

http://ir.library.oregonstate.edu/concern/technical_reports/x346d464t

This is a publication of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University.

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  • The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you should know what pricing is and what to consider when pricing your products or services, have encountered several pricing methods, know how to approach pricing when your product or service is unique, and be able to avoid typical pitfalls in pricing. Throughout this publication are examples drawn from the fictitious “Caveman Crates” company that illustrate how this information can be used in practice. Lastly, practitioners from western Oregon share relevant practical advice on pricing from their experience.
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  • Geisel, Julian, and Hansen, Eric. 2015. Wood-based Entrepreneurs Toolkit: Pricing Your Products and Services. Contributions in Education and Outreach No. CEO 3h, Forest Research Laboratory, Oregon State University, Corvallis.
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  • 1. Introduction....1 2. Value and what it depends on...2 3. Price, pricing and what it depends on....3 3.1 Price sensitivity....3 3.2 Costs and income, profit and loss...4 3.3 Markets (demand, supply and size)...6 3.4 Competition...6 4. Setting prices...7 4.1 Market-based tools....7 4.2 Cost-based tools and “return vs. profit”...7 5. Changing prices...10 6. Pricing a totally new product....11 7. Conclusions: Pricing in practice...12 7.1 Pitfalls in Pricing...12 7.2 What price and value may depend on in real life..13 7.3 The use of pricing tools....13 8. References...14
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  • description.provenance : Submitted by Caryn Davis (caryn.davis@oregonstate.edu) on 2015-12-09T00:32:03Z No. of bitstreams: 1 HansenCEO3h_int.pdf: 5324353 bytes, checksum: 845a27a4ed06fde5ccb7da771dbbb7d0 (MD5)
  • description.provenance : Made available in DSpace on 2015-12-09T00:32:03Z (GMT). No. of bitstreams: 1 HansenCEO3h_int.pdf: 5324353 bytes, checksum: 845a27a4ed06fde5ccb7da771dbbb7d0 (MD5) Previous issue date: 2015-12

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