Technical Report
 

Wood-based Entrepreneurs Toolkit: Pricing Your Products and Services

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https://ir.library.oregonstate.edu/concern/technical_reports/x346d464t

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  • The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you should know what pricing is and what to consider when pricing your products or services, have encountered several pricing methods, know how to approach pricing when your product or service is unique, and be able to avoid typical pitfalls in pricing. Throughout this publication are examples drawn from the fictitious “Caveman Crates” company that illustrate how this information can be used in practice. Lastly, practitioners from western Oregon share relevant practical advice on pricing from their experience.
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  • Geisel, Julian, and Hansen, Eric. 2015. Wood-based Entrepreneurs Toolkit: Pricing Your Products and Services. Contributions in Education and Outreach No. CEO 3h, Forest Research Laboratory, Oregon State University, Corvallis.
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