Apparel Brand Perceptions : An examination of consumers’ perceptions of six athletic apparel brands Public

http://ir.library.oregonstate.edu/concern/honors_college_theses/2n49t663p

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  • Brands are becoming more relevant in today’s society, especially in order to differentiate among competitors and in the eyes of the consumer. As a result of this relevance, it is becoming increasingly more difficult to maintain a strong brand perception among consumer markets. Therefore, it is fundamental for brands to understand how consumers perceive them and if this aligns with how brands want to be perceived. The purpose of this thesis is to understand the importance of branding and brand perception. An online survey was conducted to determine the perception of six apparel companies regarding ten characteristics. Key Words: Athletic brands, consumer perceptions
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  • description.provenance : Approved for entry into archive by Steven Van Tuyl(steve.vantuyl@oregonstate.edu) on 2017-08-23T20:15:58Z (GMT) No. of bitstreams: 2license_rdf: 1223 bytes, checksum: d127a3413712d6c6e962d5d436c463fc (MD5)ConwayKatelynM2017.pdf: 1223863 bytes, checksum: 08a8a00b915cf38fb7d3ade628bd4bd6 (MD5)
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