Effect of Ecolabels in Context on Perceived Sustainability Public Deposited

http://ir.library.oregonstate.edu/concern/undergraduate_thesis_or_projects/4b29b782x

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  • This study provides an overview of topics related to ecolabels and examines consumer perceptions of sustainability given different ecolabels. An internet based survey was used, and different ecolabels were found to have variant impacts on consumer perceptions of sustainability using descriptive statistics. More research concerning the perceptions of ecolabels on sustainability is warranted as their use (and misuse) increases in response to growing environmental concerns by consumers. Key Words: Ecolabels, sustainability, green products, green marketing Corresponding e-
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  • description.provenance : Submitted by Heather Boren (heather.boren@oregonstate.edu) on 2011-11-04T17:14:58Z No. of bitstreams: 1 Natalia Garza Thesis.pdf: 1093958 bytes, checksum: 969ae74899c4662c590e87416f2da91c (MD5)
  • description.provenance : Made available in DSpace on 2011-11-04T17:14:58Z (GMT). No. of bitstreams: 1 Natalia Garza Thesis.pdf: 1093958 bytes, checksum: 969ae74899c4662c590e87416f2da91c (MD5)

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