The Influence of Perceived Physical Attractiveness and the Use of the Honest Linguistic Style on the Perceived Credibility of Individuals in Deceptive Communication Situations Public

http://ir.library.oregonstate.edu/concern/honors_college_theses/6t053j02x

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  • In today’s media driven society where images stand in for words, we see an increase of attractive people selling us ideas and products. We begin to view their attractiveness as powerful, and influential on our own opinions and they gain credibility with us because of this. But what if it was more than their good looks that made us see them as credible? This study aimed to see if individuals that were perceived as physically attractive were judged by others as being more credible. This study sought to find if an Honest Linguistic Style consisting of more self-references, more details, a more logical structure, fewer other references, less ambivalence and fewer speech disturbances would be perceived as credible. Lastly, this study aimed to see if the physically attractive individuals were using the Honest Linguistic Style at a higher rate in their overall deceptive communication which could be a reason they are viewed as being more credible because they are being more honest in their speech. Targets were videotaped giving brief truth and lie statements and were assessed by judges on their credibility and attractiveness. Although none of the hypotheses were supported, this study did find that females used the Honest Linguistic Style at a higher rate which could mean they will be seen by others as being more credible.
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