Undergraduate Thesis Or Project


Needs Assessment of the Strawberry Industry Public Deposited

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  • Oregon is the number three producer of strawberries in the nation despite the fact that Oregon strawberry acreage dropped from 2,600 acres in 2005 to 2,000 acres in 2014 (Beeles, 2015; NASS, 2019, Losh, 2017). With over three billion pounds of berries grown nationally each year, strawberries are an important economic contributor to agriculture in the US (Grubinger, 2012). Nationally, strawberries have been on the rise in terms of production and value, increasing from 1.0 million tons valued at $1.2 billion in 2002, to 1.5 million tons valued at $2.4 billion in 2012 (Yue, 2014). There is a growing consumer demand for a year-round supply of fresh high-quality small fruits in North America (Ballington, 2008). North American production of strawberries represents more than 25% of world production, with over 1.3 million tons of fruit being produced every year (Ballington, 2008). However, the strawberry industry in Oregon has been in a period of transition over the past few years. Strawberry acreage planted and harvested, as well as yield and production, dropped from 115 cwt in 2005 to 91 cwt in 2014 while the value per harvested acre was up overall (Beeles, 2015). While there are vast amounts of information published on the strawberry industry in California and Florida (Samtani, 2019; Wu, 2012, Bertelsen, 1995), significantly less is known about the strawberry industry in Oregon. To address this, a needs assessment survey was created. In a pilot study, strawberry growers in the state of Oregon were interviewed regarding their individual practices, needs and challenges.
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  • Special thanks to the Oregon Strawberry Commission for funding this project.
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