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Consumer perceptions of decking material

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dc.contributor.advisor Hansen, Eric N.
dc.creator Thomas, Jon M.
dc.date.accessioned 2010-03-10T16:11:59Z
dc.date.available 2010-03-10T16:11:59Z
dc.date.copyright 2004-05-25
dc.date.issued 2004-05-25
dc.identifier.uri http://hdl.handle.net/1957/14919
dc.description Graduation date: 2005 en
dc.description.abstract Wood remains the most popular material for deck construction. For centuries, consumers have chosen wood because of its desirable qualities and aesthetics. In recent years, wood plastic composites (WPC's) have seen rising demand as alternatives to wood decks, despite a large price premium. In addition, the removal of CCA treated wood from the residential market has resulted in substitution of more expensive wood preservatives that will lessen the price gap between the two products. Little research has been performed on homeowner perceptions of WPC's as decking material. Data was accumulated from consumers through computer aided questionnaires using choice-based conjoint analysis at home shows. The four locations are Atlanta, San Diego, Toronto and West Springfield. Consumer attitudes and desires were measured concerning decking material to provide decking manufacturers information for constructing marketing decisions. A sample of 1,285 respondents demonstrated consumer preferences for decking material attributes such as material, price, maintenance and lifetime. Results include the universal negative perception of treated wood and the growing acceptance of WPC's. Although results varied from region, overall naturally durable wood represented the most preferred decking material by consumers. en
dc.language.iso en_US en
dc.subject.lcsh Decking materials -- Public opinion en
dc.subject.lcsh Decks (Architecture, Domestic) -- Materials en
dc.subject.lcsh Composite materials -- Public opinion en
dc.subject.lcsh Plastic-impregnated wood -- Public opinion en
dc.title Consumer perceptions of decking material en
dc.type Thesis/Dissertation en
dc.degree.name Master of Science (M.S.) in Wood Science en
dc.degree.level Master's en
dc.degree.discipline Forestry en
dc.degree.grantor Oregon State University en
dc.description.digitization Master files scanned at 600 ppi (256 Grayscale, 24-bit Color) using Capture Perfect 3.0.82 on a Canon DR-9080C in TIF format. PDF derivative scanned at 300 ppi (256 B&W, 24-bit Color), using Capture Perfect 3.0.82, on a Canon DR-9080C. CVista PdfCompressor 4.0 was used for pdf compression and textual OCR. en

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