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Cues on apparel websites that trigger impulse purchases

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dc.creator Dawson, Sandy
dc.creator Kim, Minjeong
dc.date.accessioned 2010-05-26T15:45:12Z
dc.date.available 2010-05-26T15:45:12Z
dc.date.issued 2010-05-26T15:45:12Z
dc.identifier.uri http://hdl.handle.net/1957/16015
dc.description.abstract Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998). Retailers have found that over 50 percent of mall shoppers purchase on impulse (Nichols et al., 2001). More than one third of all department store purchases were bought on impulse (Bellinger et al.,1978) which makes impulse purchases very important to a retailer’s profits. en
dc.language.iso en_US en
dc.relation.ispartofseries Journal of Fashion Marketing and Management en
dc.subject apparel websites en
dc.subject impulse purchases en
dc.title Cues on apparel websites that trigger impulse purchases en
dc.type Article en


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