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Identifying the relevance of "family forest" wood product origin and environmental certification for Oregon consumers, and specifiers and industrial customers

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dc.contributor.advisor Hansen, Eric N.
dc.creator Hamner, Rebecca Anne
dc.date.accessioned 2012-09-19T20:26:48Z
dc.date.available 2012-09-19T20:26:48Z
dc.date.copyright 2012-09-07
dc.date.issued 2012-09-07
dc.identifier.uri http://hdl.handle.net/1957/33663
dc.description Graduation date: 2013 en_US
dc.description.abstract The wood products industry is influenced heavily by family ownership along the entire value chain. Although family ownership affects each link of the wood products value chain, there has been little research into the importance of products originating from family forestland. Specific attributes of products, such as origin or environmental certification, have been considered part of a business’s marketing strategies. This study evaluates the relevance of family forest wood product origin and environmental certification for Oregon consumers who participated in this study and Oregon specifiers and industrial customers. Data was collected from consumers, and specifiers and industrial customers in Oregon. Conjoint analysis was employed with softwood lumber as the product and price, wood origin, and environmental certification as the features. Results from this analysis for consumers show that wood origin is the most important factor followed by price and environmental certification. However, for specifiers and industrial customers, price is the most important factor followed by environmental certification and wood origin. "Family" is seen as the most preferred wood origin level for both buyer groups in the study. en_US
dc.language.iso en_US en_US
dc.subject Family Forest en_US
dc.subject Product Origin en_US
dc.subject Environmental Certifcation en_US
dc.subject Oregon en_US
dc.subject Consumers en_US
dc.subject Specifiers and Industrial Customers en_US
dc.subject.lcsh Lumber -- Oregon -- Marketing en_US
dc.subject.lcsh Lumber -- Prices -- Oregon en_US
dc.subject.lcsh Lumber -- Environmental aspects -- Oregon en_US
dc.subject.lcsh Family-owned business enterprises -- Oregon en_US
dc.subject.lcsh Consumer satisfaction -- Oregon en_US
dc.subject.lcsh Lumber -- Economic aspects -- Oregon
dc.title Identifying the relevance of "family forest" wood product origin and environmental certification for Oregon consumers, and specifiers and industrial customers en_US
dc.type Thesis/Dissertation en_US
dc.degree.name Master of Science (M.S.) in Wood Science en_US
dc.degree.level Master's en_US
dc.degree.discipline Forestry en_US
dc.degree.grantor Oregon State University en_US
dc.contributor.committeemember Needham, Mark
dc.contributor.committeemember Knowles, Chris
dc.contributor.committeemember Morrell, Jeff
dc.contributor.committeemember Burns, Leslie
dc.description.peerreview no en_us


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