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Appraisal of Fresh Fish Marketing in Ondo State, Nigeria Public Deposited

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  • This study carried out an appraisal of fresh fish marketing in Ondo-State, Nigeria. It specifically examined the socio-economic characteristics of fresh fish marketers in the study area, determined profitability and examined market structure for fresh fish in the study area .A multi-stage sampling technique was used to select 45 fresh fish marketers and structured questionnaire administered on them. Data collected were analyzed using descriptive statistics, gross margin analysis, Gini-coefficient analysis and marketing function analysis. The study revealed that 95.6% of the respondents belong to the active segment of the population while the remaining 4.4% were aged. Analysis also showed that fresh fish market was dominated by females which accounted for 73.3% of the sellers. The profitability analysis showed that an average marketer incurred a total variable cost of N511,185.78 ($3,195) per year but earned an average revenue of N618875.56 ($3,867) over the same period. This indicates that an average marketer earned N107,689.78 ($673) as gross margin per year suggesting that fresh fish marketing is a profitable venture in the study area. A Gini-coefficient of 0.5292 obtained in this study indicates a high level of concentration in the fresh fish market. The result of the marketing function showed that the estimated coefficient of multiple determination (R2) indicates that the postulated regressors i.e. included variables in the model explained 72.6% in the variation of the regressand (i.e. sales revenue). It is therefore recommended that women should be encouraged to join cooperative societies that are gender sensitive.
  • This is part of the IIFET Special Session on Markets and Value Chains for Small Aquaculture & Fisheries Enterprises with a Focus on Gender that took place on 17 July 2012 in Dar Es Salaam, Tanzania in conjunction with 16th IIFET Conference. The complete proceedings of this special session are available (http://aquafishcrsp.oregonstate.edu/Documents/Uploads/FileManager/IIFET%202012%20CRSP%20Session%20Proceedings%20Final_small.pdf) through the Aquaculture & Fisheries Collaborative Research Support Program gender web site, (http://aquafishcrsp.oregonstate.edu/Gender/).
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  • Adelke, M.L. & J.A. Afolabi. Appraisal of Fresh Fish Marketing in Ondo State, Nigeria. In: Visible Possibilities: The Economics of Sustainable Fisheries, Aquaculture and Seafood Trade: Proceedings of the Sixteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 16-20, Dar es Salaam, Tanzania. Edited by Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2012.
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  • AQUAFISH, USAID, NEPAD Planning and Coordination Agency, Norad, The World Bank, Hyatt Regency Dar es Salaam, NAAFE, World Wildlife Fund, United Nations University Fisheries Training Programme, ICEIDA, JICA, JIFRS, The European Association of Fisheries Economists, International Seafood Sustainability Foundation
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  • description.provenance : Submitted by Janet Webster (janet.webster@oregonstate.edu) on 2012-11-19T23:12:08Z No. of bitstreams: 2 Appraisal - presentation.pdf: 283346 bytes, checksum: cc70930a8e3aebf0bbc8b50dc3aabd22 (MD5) Appraisal- paper.pdf: 174567 bytes, checksum: 2c4fef93aa5b8d52f36af509a8b5f3ad (MD5)
  • description.provenance : Approved for entry into archive by Janet Webster(janet.webster@oregonstate.edu) on 2012-11-19T23:14:49Z (GMT) No. of bitstreams: 2 Appraisal - presentation.pdf: 283346 bytes, checksum: cc70930a8e3aebf0bbc8b50dc3aabd22 (MD5) Appraisal- paper.pdf: 174567 bytes, checksum: 2c4fef93aa5b8d52f36af509a8b5f3ad (MD5)
  • description.provenance : Made available in DSpace on 2012-11-19T23:14:49Z (GMT). No. of bitstreams: 2 Appraisal - presentation.pdf: 283346 bytes, checksum: cc70930a8e3aebf0bbc8b50dc3aabd22 (MD5) Appraisal- paper.pdf: 174567 bytes, checksum: 2c4fef93aa5b8d52f36af509a8b5f3ad (MD5) Previous issue date: 2012

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