Graduate Thesis Or Dissertation

 

From ‘Aints’ to Saints: A Rhetorical Analysis of the New Orleans Saints’ Fan Community Public Deposited

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  • The purpose of this study is to analyze the rhetoric provided by New Orleans Saints fans and residents from 2004 to 2007. During this time frame there are two particularly significant events that influence a rhetorical change within the community and a shift in the perception of the New Orleans Saints; Hurricane Katrina and the Saints’ return to the Superdome. This study includes a review of previous studies relating to sports, fans, and media. Building on previous research specific to fan communication, of which there is little, Ernest Bormann’s fantasy theme analysis is used to reconstruct the social reality of the community. By reconstructing the rhetorical visions created by the community’s discourse, the motives, meanings and emotions of the Saints’ fan community are revealed. This study concludes that the change in rhetoric and chaining of fantasy themes among communities reflected the transformation of the New Orleans team from the disappointing ‘Aints’ to the hope inducing Saints.
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