Psychometric Properties of an Attitude Scale

Honors College Thesis

Public Deposited

Citeable URL: https://ir.library.oregonstate.edu/concern/honors_college_theses/4m90dx548

Descriptions

Attribute Name	Values
Creator	Cecchini, Nicole K.
Abstract	The scope of this particular research delves into the psychological measurement of alumni that graduated from the College of Business at Oregon State University. The goal for this research is to refine the pool of alumni survey items, and to improve the measurement properties for future use. This research proposes to test the construct validity of a set of items that have been developed in the study of alumni connections, based on the theory of Brand Community. The Brand Community items were analyzed according to their validity, their reliability as a set of items, as well as per their inter-item correlations. Based upon the analysis, three weak performing items were dropped from future versions of the questionnaire.
License	All rights reserved
Resource Type	Honors College Thesis
Date Available	2008-07-14T17:14:29+00:00
Date Issued	2008-05-28
Degree Level	Bachelor's
Degree Name	Honors Bachelor of Science (H.B.S.)
Degree Field	Business Administration
Degree Grantor	Oregon State University
Commencement Year	2008
Advisor	Koenig, Hal
Committee Member	Brown, Nikki
Non-Academic Affiliation	Oregon State University. Honors College
Rights Statement	In Copyright
Publisher	Oregon State University
Peer Reviewed	No
Language	English [eng]
Replaces	http://hdl.handle.net/1957/8952

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