Honors College Thesis
 

Subcultures of Significance: Urbanity-Rurality, Tightness-Looseness, and Risk Perception

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  • Tightness-looseness (TL) is a cultural construct that measures the level of social norms present in a community, and the level of scrutiny of deviance from these norms. This construct offers a unique foundation for investigating how norms influence behavioral processes. Research in TL is relatively young, creating a frontier of knowledge waiting to be explored and deepened. In this paper, I investigate how TL operates differently between urban and rural subcultures, as well as how TL affects risk perceptions and attitudes across various domains. I use a modified version of Gelfand et al.’s (2011) TL scale, Blais & Weber’s (2006) Domain-Specific Risk-Taking scale, and various measurements of urbanity-rurality to investigate the relationships between these concepts. While the findings fail to reach significance at a broad, generalizing level, they still highlight the need for further application of TL to various contexts and domains.
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