Technical Report
 

Wood-based Entrepreneurs Toolkit: Public Relations

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https://ir.library.oregonstate.edu/concern/technical_reports/7h149q366

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  • Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
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  • McIsaac, John, and Eric Hansen. 2012. Wood-based Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach (CEO) No. 3c, Forest Research Laboratory, Oregon State University, Corvallis.
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