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Filtering by: Creator Seiffert, Betsy Rose Academic Affiliation Anthropology Decade 2000-2009

Advertising strategy and anthropology : a focused look at consumers and their organizing devices

Creator:

Whiddon, Jeremiah J.

Abstract:

This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...

Resource Type:

Masters Thesis

Full Text:

Betsy F 25 Administrative asst. Bachelor's California Non-PDA 4Cliff M 27 Business manager Bachelor's
Patterns from the past : exploring gender and ethnicity through historical archaeology among fur trade families in the Willamette Valley of Oregon

Creator:

McAleer, Carolyn Patricia

Abstract:

This thesis examines archaeological material in order to explore gender and ethnicity issues concerning fur trade era families from a settlement in the Willamette Valley, Oregon. Ethnohistorical information consisting of traders journals and travelers observations, as well as documentation from the Hudson's Bay Company, Catholic church records, and genealogical information...

Resource Type:

Masters Thesis

Full Text:

(Sambucus glauca), Rose (Rosa sp.), Hardhack (Spiraea Douglasii), Renebark (Physocanpus capitatus), and