Index Catalog // ScholarsArchive@OSU

Creator:: Kwon, Kyoung-nan
Abstract:: The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in their use of fashion information sources during the...
Resource Type:: Masters Thesis
Full Text:: , further understanding of cross- cultural differences in consumer behavior during the fashion adoption

Creator:: Cristi, Marie Abigail V.
Abstract:: Little empirical research has been conducted on self-gifts as a phenomenon of consumer behavior. A review of literature demonstrated that the phenomenon of self-gifts has been studied from the conceptual aspect, such as self-gift functions. Yet, our knowledge of self-gifts still remains limited because many of the determinants of self-gifts...
Resource Type:: Masters Thesis
Full Text:: empirical research has been conducted on self- gifts as a phenomenon of consumer behavior. A review of

Creator:: Chen, Pei-Chun
Abstract:: The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers'...
Resource Type:: Masters Thesis
Full Text:: behavior model; with focus on the alternative evaluation stage of the consumer decision making

Creator:: Hsu, Hsiu-Ju
Abstract:: According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
Resource Type:: Masters Thesis
Full Text:: Taiwan and U.S 19 The Influence of Culture on Consumer Behavior III METHOD 21 Summary 24

Creator:: Choi, Mi-Jeong
Resource Type:: Masters Thesis
Full Text:: Conceptualization of Involvement 4 2. A Complete Model of Consumer Behavior 17 3. Level of Involvement and Degree

ScholarsArchive@OSU