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Filtering by: Creator Bee, Colleen Academic Affiliation College of Business

Rivalries and Sponsor Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages

Creator:

Bee, Colleen and Dalakas, Vassilis

Abstract:

This study examines how social identities and message characteristics influence the processing of sponsorship associations and persuasive messages. Using an experimental approach we found that sponsor affiliation with a rival team results in a negative response by highly identified fans, even when message characteristics include strong, favorable arguments. Conversely, less...

Resource Type:

Article

Full Text:

Messages *Colleen Bee College of Business Oregon State University 200
Target Value Uncertainty and Goodwill Impairment: Public & Private Targets

Creator:

Mikus, Brad

Abstract:

In this study, I investigate how target value uncertainty may lead to acquirer mispricing of an acquisition target and how the mispricing may be a determinant of goodwill impairment. To the extent the mispricing leads to both high and low industry-adjusted purchase price multiples (PPMs are my proxies for overpayment...

Resource Type:

Dissertation

Full Text:

Frischmann, K.C. Lin, Chris Akroyd, Dave Berger, Jimmy Yang, Shan He, Dan Lykins, Colleen Bee, Pauline