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Filtering by: Alternative title ssim Report no. 982 Academic Affiliation College of Forestry Academic Affiliation Forest Products

Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study

Creator:

Hansen, Eric and Smith, Robert

Abstract:

In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained...

Resource Type:

Technical Report

Full Text:

report. Several factors are contribut- ing to the company’s loss of market share, including the
The German publishing industry : managing environmental issues : a teaching case study

Creator:

Hansen, Eric, Lawton, Steve, and Weinfurter, Stefan

Abstract:

This case study describes the challenges that con-front the German publishing industry as it attempts to implement environmentally responsible purchas-ing of paper. German consumers are considered leaders in environmental awareness, and many actively sup-port environmental organizations. This case focuses on how industry and individual companies have responded to demands from...

Resource Type:

Technical Report

Full Text:

- vironmental responsibilities. He says, “No- body should know, understand better, about environmental issues