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Filtering by: Creator Carlton, Richard W. Academic Affiliation College of Forestry Academic Affiliation Wood Science and Engineering

Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study

Creator:

Vlosky, Richard P.

Abstract:

In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of...

Resource Type:

Technical Report

Full Text:

PRODUCTS AND SERVICES TO THE WOOD PRODUCTS INDUSTRY A TEACHING CASE STUDY by Richard P. Vlosky