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Filtering by: Committee Member Koenig, Hal Remove constraint Committee Member: Koenig, Hal Academic Affiliation Design and Human Environment Remove constraint Academic Affiliation: Design and Human Environment

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  • Sustainable apparel consumption : scale development and validation

    Creator:
    Zhang, Ruirui
    Abstract:
    he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
    Resource Type:
    Dissertation
    Full Text:
    thanks go to Dr. Hal Koenig, my minor professor in Marketing, he always provided me help when I had

  • When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

    Creator:
    Tung, Tsun-Yin
    Abstract:
    This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
    Resource Type:
    Dissertation
    Full Text:
    Dr. Hal Koenig. Leslie, thank you for the support, advice, as well as mentorship that helped me