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Filtering by: Subject Clothing and dress -- Marketing Remove constraint Subject: Clothing and dress -- Marketing Academic Affiliation Design and the Human Environment Remove constraint Academic Affiliation: Design and the Human Environment

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  • Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

    Creator:
    Fister, Sarah E.
    Abstract:
    The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
    Resource Type:
    Masters Thesis
    Full Text:
    (which led to an increased approach response and decreased perceived risk) to the clothing displayed in

  • The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

    Creator:
    She, I-Hui
    Abstract:
    When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
    Resource Type:
    Masters Thesis
    Full Text:
    rebranding strategies, both the marketing mix and marketing communication mix (promotion mix) should be

  • Online product presentation and perceived trustworthiness : the moderating role of gender

    Creator:
    Marshall, Kerianne
    Abstract:
    E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
    Resource Type:
    Masters Thesis
    Full Text:
    Kerianne Marshall for the degree of Master of Science in Design and Human Environment presented on August

  • Effects of socioeconomic status on hijab style preferences in urban Iranian women

    Creator:
    Fakhraie, L. Fatemeh
    Abstract:
    There is very little research on Iranian women’s style preferences. Because of Islamophobia in the media and tensions between the U.S. and Iran, many Iranian women are portrayed as part of a large, vague bloc of Muslim women who are considered to be outside of fashion and wear shapeless black...
    Resource Type:
    Masters Thesis
    Full Text:
    mandated to wear some form of hijab (clothing that covers the hair and bodily curves). Since most humans

  • Consumer clothing inventory management

    Creator:
    Cluver, Brigitte Gaal
    Abstract:
    The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
    Resource Type:
    Dissertation
    Full Text:
    model that describes and explains the process of consumer clothing inventory management. Data were

  • Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

    Creator:
    Yeh, Chun-Lan
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
    Resource Type:
    Masters Thesis
    Full Text:
    Master of Science in Design and Human Environment presented on December 02. 2005. Title: Clothing

  • The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

    Creator:
    Ti, Chihmin
    Abstract:
    Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
    Resource Type:
    Masters Thesis
    Full Text:
    behaviors has received attention from marketing and environmental psychology literature (Gilboa

  • Appearance management, dress, and personality

    Creator:
    Johnson, Tricia Widner
    Abstract:
    The purpose of this study was to investigate the relationships among appearance management, dress, and personality. Eight hypotheses were developed that proposed relationships among five personality factors, three appearance management variables, and style of dress. Respondents were 277 undergraduate student subjects enrolled at Oregon State University. Subjects completed two questionnaires:...
    Resource Type:
    Dissertation