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  • GDR Cinema as Commodity: Marketing DEFA Films since Unification

    Creator:
    Heiduschke, Sebastian
    Abstract:
    For more than a decade, feature films produced by the GDR film company DEFA have been popular items in Germany. I analyze these films as commodities, arguing that this success by DEFA cinema needs to be read in conjunction with clever marketing strategies employed by the nonprofit foundation DEFA-Stiftung and...
    Resource Type:
    Article
    Full Text:
    Fisher and Brad Prager (Detroit: Wayne State University Press, 2010), 216–23; Martin Blum, “Remaking the