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Filtering by: Academic Affiliation Forest Management Creator Lee, Martha Eugenia

A marketing approach to providing recreation experience opportunities for wildland visitors

Creator:

Lee, Martha Eugenia

Abstract:

The concept of marketing, with its primary focus on meeting customer needs, is being adopted by federal agencies such as the U.S. Forest Service who are in the business of providing, among other things, recreation opportunities for their visiting public. Although not a new concept, the notion of applying marketing...

Resource Type:

Dissertation
User perceptions of appropriate standards for recreation opportunity spectrum criteria at Steens Mountain, Oregon

Creator:

Lee, Martha Eugenia

Abstract:

Recreation opportunity planning, including use of the recreation opportunity spectrum (ROS), was developed to aid land managers in inventorying, classifying, and managing outdoor recreation resources within an overall planning framework. This planning concept, which combines physical, managerial, and social setting characteristics into an array of recreation opportunities ranging from primitive...

Resource Type:

Masters Thesis